Insights / Transformation

Fiona Astor magneta
Case study

TRANSFORMING CUSTOMER EXPERIENCE AT MAGENTA

What started as a brief to help Wirral-based Magenta Living review its complaints process, ended up completely transforming its approach to customer-centricity. With Golden Marzipan’s help, this 13,000-unit

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Breakfast Briefing

Leading Cultural Change

“Culture is like the wind. It is invisible, yet its effect can be seen and felt.” ­­– Bryan Walker, Ideo What is culture? Culture starts with what people do and how they

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Breakfast Briefing

How to Deliver Rapid Process Change

  “The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” – Peter Drucker Have you ever felt overwhelmed by the challenges

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Breakfast Briefing

The Magenta Quest (Episode 2)

The Magenta Quest Episode 2 of the adventurous expedition undertaken by a Fiona Astor and her band of colleagues as they make their perilous journey along the  Magenta

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Breakfast Briefing

The Magenta Quest (Episode 1)

Never underestimate the power of  Transformational Leadership. When looking at factual changes in a company’s culture, transformational leadership happens to be the most crucial factor for driving long-lasting

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