Our approach

Golden Marzipan’s approach is about collaboration, innovation, security, and empowerment. The Marzipan Way is a roadmap to digital excellence in social housing

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The Marzipan Way

Welcome to the future of digital social housing in the UK. By examining and improving four core elements of your strategy, we help organisations like yours work through transformation challenges to deliver successful projects.

Imagine a world where residents feel connected, empowered, and secure. Where innovation isn’t just a buzzword but a way of life. Where staff are not just employees but digital champions. Where tenants are not left behind but are part of the digital revolution.

Following years of working with partners inside and outside of the social housing sector, we have developed a comprehensive approach that works: focusing on human-centred design, digital technology, digital transformation and good governance.

We’ve broken down each of these four key elements to build a strong foundation, guiding social housing providers to digital excellence. This holistic approach is not just about technology, it’s about transforming the way you serve your residents, meet regulatory requirements, collaborate and innovate. 

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Human-centred design

This element is all about putting people first, from your customer-facing digital services to your staff’s digital skills. Whether you need support with the customer experience or staff digital literacy, we will help you develop real solutions that work.

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Digital technology

Building a strong digital foundation, we look at the technical aspects of your strategy, as well as your software, security and risk management. We’ll work with you on tailored solutions that meet the specific needs of your organisation.

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Digital transformation

From change management to partnerships and innovation, we’ll help you successfully manage transformation projects from start to finish – or jump in part way through if it’s stalled.

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Good governance

Building a strong digital foundation, we look at the technical aspects of your strategy, as well as your software, security and risk management. We’ll work with you on tailored solutions that meet the specific needs of your organisation.

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What does good look like?

In the ever-evolving digital landscape, the Marzipan Way is a beacon guiding social housing providers to a future where technology is not just a tool but a strategic partner. It will take time and stamina, but in social housing, we know what good looks like – and we can help you get there.

Why choose The Marzipan Way?

  • Governance and compliance: Navigate the digital realm with confidence, meeting the rigorous standards set by regulators.
  • Strategic alignment: Seamlessly integrate digital aspirations with your core organisational goals.
  • Holistic evolution: Not just tech-focused, we reshape cultures, processes, and perspectives.
  • Unified engagement: Every stakeholder matters. We ensure collective alignment on the transformational path.
  • Cost-effective solutions: Transition from legacy systems to efficient digital platforms without breaking the bank.
  • Proactive risk management: Stay ahead of challenges with our forward-thinking risk strategies.
  • Human-centric design: Our approach is crafted keeping residents and staff in mind.

Your journey to digital excellence

Read enough? Let’s get started. Take The Marzipan Way assessment, answering 16 easy questions to assess your current digital maturity. An expert will review your findings, identifying strengths and areas for improvement, and we can put together a tailored programme for you at a pace to suit your organisation.

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Keep in touch

It’s well known that we’re a friendly bunch at Golden Marzipan and we love nothing more than welcoming new people into our community of housing professionals who all have a passion for effective change. If you would like to:

  • Join our exclusive community of like-minded housing professionals.
  • Access free networking and training opportunities.
  • Be the first to hear about the latest events.
  • Get access to insights.
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Golden Marzipan Ltd. is registered in England and Wales, company no. 12165346 | VAT registration 349 6430 75 | Golden Marzipan Ltd. 28-29 New Road, Kidderminster, Worcestershire, DY10 1AF

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