What's in a name?
First things first… our name, Golden Marzipan. What does it actually mean and why did we name our change management consultancy after a cake ingredient?
When we first tried to describe our approach, we thought of a Battenburg cake, four squares of sponge wrapped in a luscious layer of golden marzipan. Well for us, the squares in the middle represent the key change tools you want to make. Be it ‘going digital’, changing your processes or even altering your operating model, whatever the change it’s there inside that sponge. But it doesn’t come together until you wrap it in the golden marzipan, which for us equates to your people and culture.
So essentially, if you want your change to be successful, it’s the people layer of marzipan that will get you the real results and we never lose sight of that.