About

Golden Marzipan was created by like-minded people who saw the value of a joined-up service

Change advisers to the social housing sector

The Golden Marzipan team members have decades of experience working as leaders and advisers to the UK social housing sector.

Early on, we recognised that the operating environment (pre and post-COVID19) for housing associations such as not-for-profit providers, changing customer demands and advances in technology had the potential to significantly change the face and structure of how the sector operates.

Golden Marzipan are tech-savvy advisers who think that people are the most crucial part of the equation in changing processes, software, data, infrastructure and technology.

We help housing organisations face their transformation challenges​

We know housing providers are ready and willing to innovate and their customers’ expectations are driven by the likes of Amazon.

Change management

Change is tackled with one-off initiatives by separate departments, instead of an organisation-wide approach.

Supplier management

Suppliers to the sector don’t deliver the results from the digital solution.

Leadership buy-in

A lack of expertise, or senior level buy-in, means not enough resource is invested and other priorities are a distraction.

Resistance to change

There’s often a resistance to change with people reverting back to ‘the way things have always been done here’

Clarity of vision & benefits

A lack of focus on the effort and activity to encourage and support customers and staff to embrace digital services and new working practices – leaving many unaware of the benefits.

Fear of failure

A fear of failure has impacted ambition – there’s no burning platform to drive the change forwards.

We know digital transformation can be challenging and misunderstood.

In our view, the sector does need to embrace disruption, innovation and technology more than it is doing now. And it does need to look out to other sectors to learn from them, grasping ideas that could be quickly adapted to improve activities in housing and care.

That’s why we formed the Golden Marzipan. We recognise that digital transformation can be challenging and misunderstood.

In our experience, digital transformation initiatives fail for three reasons.
  • Financial – insufficient investment linked to value for money plans and hampered by bureaucratic supply chain management.
  • Complexity – notwithstanding the structured and logical engineering demands, users and leaders are often alienated by the language of technologists.
  • Capability – the ever-increasing digital skills required by professionals and users. Fear of technology risks. Typically, about 50% of front-line users do not possess the necessary skills.

We align our solutions to your issues

Your issues

Financial

Complexity

Capability & skills

Our solutions

Catalyst for change

Independent advice

Expert knowledge

Resilience

Implementation

People resources

Our people

The Golden Marzipan team members have decades of experience working as leaders and advisers to the UK social housing sector.

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