Design thinking is a methodology of attacking a business problem that starts first and foremost from the user’s perspective. It’s a human-centred approach to innovation that emphasises empathy, experimentation, and iteration. A powerful tool, it can be applied to a wide range of challenges, including those faced by social housing organisations.
Why do you need design thinking?
Instead of thinking about a business problem solely from the business’s perspective (eg. what will improve our bottom line?), design thinkers create products and experiences with the end-user in mind first.
We know that understanding the needs of tenants is paramount. Design thinking grows out of a belief that being human-centred is the best path to creating things that people truly want. Every digital initiative should prioritise the user experience and harness design thinking methodologies.
By applying user interviews, surveys, and observational studies, we define problems clearly based on user insights, and work with you to develop solutions.
How design thinking can help
By leveraging data and analytics, we gain valuable insights into tenant behaviour, preferences, and pain points. This knowledge empowers us to build digital services that not only meet user needs but also solve real problems and create value.
Design thinking is applied to develop solutions that are tailored to the specific requirements of your tenants. Potential solutions are tested through prototyping with iterative improvements based on real user feedback.
Our human-centred approach is inclusive, considering the needs and perspectives of all potential users, including those with different abilities or from diverse backgrounds. By prioritising accessibility and inclusivity, we ensure that our solutions benefit everyone.
The outcome
By putting people with lived experience at the centre of innovation, your organisation will not only have improved the tenant experience and engagement, but you’ll also increase your operational efficiency.
Benefits to your organisation:
- Improved tenant experience
- Stronger community relationships
- Enhanced organisational reputation
- Greater innovation and creativity
Benefits to you:
- Specialist guidance through the process
- Informed decision-making
- Clarity to deliver effective implementation
- Improved efficiency
