How to Lead a Data-Driven Digital Transformation?

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8:00 AM - 9:00 AM
18 Nov 2022

Virtual Event

Alan Brown, Professor of Digital Economy at Exeter Business School, will discuss how a data-driven digital transformation may revitalise your transformation programme.

He will describe how data-driven digital transformation can:

  • Generate insights that aid in the development of innovative new products/services
  • Result in completely new business models
  • Enhance the customer experience
  • Encourage strategic differentiation

Alan will discuss the common mistakes that organisations make when allocating critical resources and how leading a data-driven transformation necessitates a new way of thinking about resource allocation, how people work, and how organisations use data and technology.



  • Alan Brown
    Alan Brown

    Alan has been delivering impact as an entrepreneur and in business for over 30 years, working predominantly in software delivery to power business transformation. He is also a university professor, researcher, coach and trusted adviser to start-ups and established organizations across the public and private sectors. He has written several books on enterprise software delivery and digital transformation. He holds a Professorship in Digital Economy at the University of Exeter, the UK and a Fellowship at the Alan Turing Institute, the UK National institute for data science and AI.