Alan Brown, Professor of Digital Economy at Exeter Business School, will discuss how a data-driven digital transformation may revitalise your transformation programme.
He will describe how data-driven digital transformation can:
- Generate insights that aid in the development of innovative new products/services
- Result in completely new business models
- Enhance the customer experience
- Encourage strategic differentiation
Alan will discuss the common mistakes that organisations make when allocating critical resources and how leading a data-driven transformation necessitates a new way of thinking about resource allocation, how people work, and how organisations use data and technology.
Speaker
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Alan BrownProfessorAlan has been delivering impact as an entrepreneur and in business for over 30 years, working predominantly in software delivery to power business transformation. He is also a university professor, researcher, coach and trusted adviser to start-ups and established organizations across the public and private sectors. He has written several books on enterprise software delivery and digital transformation. He holds a Professorship in Digital Economy at the University of Exeter, the UK and a Fellowship at the Alan Turing Institute, the UK National institute for data science and AI.
